People who do this, and believe me they are everywhere, are subscribing to the very same philosophy of counter intuitive economics that works so effectively in other industries. It's a powerful ideology driving the wheels of commerce. The more we pay for something, the better it makes us feel and ultimately we hope, the better we look to others.
Unfortunately in the club where I worked, I guess sensibilities and rationalisation was often swept away in a tidal wave of tits and bums because for the same money men paid for just a single bottle of champagne, they could have purchased a half decent blow-job from a street girl followed by a portion of cheesy chips, a taxi home and still had enough change left over for the kids school dinner money the following day.
I wonder how many champagne drinkers are aware that back in 2008, due to the world wide demand for Champagne, France's Champagne Authority made a decision to extend the Champagne region to cover a further 38 vineyards bringing the total to a staggering 357 in an apparent effort to produce more sparkling liquid gold. Consequently the owners of those 38 vineyards who unlike before, were now suddenly legally entitled to brand their produce ‘Champagne’ as opposed to just a sparkling wine, then discovered that the value of their land overnight increased from five thousand euros per hectare to a staggering one million!
This is no different in concept to the current twenty two appointed members who govern the Dartmoor National Park Authority in the county of Devon, southern England, suddenly deciding to extend the boundary of the National Park in response to an influx in tourism. That being the case, a three bedroom house in need of modernisation that was once located outside the national park and worth say, one hundred and fifty thousand pounds - but now finds itself situated inside the national park, an area much sought after, is now suddenly worth another hundred grand more. The problem of course is that there is no shortage of clowns around today who are prepared to pay the what people ask.
I don't know about you but personally, champagne has never really been my thing getting me all excited like it does other people and I have never, ever, been so naïve as to believe that buying a bottle would impress a girl enough for her to take me back to her place (a few lagers was always enough). Instead, I've always rather regarded champagne no differently than I would a pedigree dog wearing a diamond stud collar living in a grand country house and a pub dog from a slum estate who eats pork scratching, farts and enjoys a good tussle with the customers. At the end of the day they're both dogs who do the same thing; bark, bite, sniff, scratch, gnaw bones and lick their balls. While sparkling wine, quite honestly, is equally no different than an expensive bottle of champagne. It just doesn't come with a pedigree.